Connecting the product to the place was really important in representing the partnership, showing where the journey started in Forres and visually capturing its new home in Aberdeen.
Each of the three teasers revealed a little bit more about the exclusive release causing a stir on socials and building excitement.
Footage was gathered on location at the Benromch Distillery in Forres, in Aberdeen itself as well as in a studio environment. The mix of locations required making the best of both natural ans artificial lighting.