Karen Mabon

Social Media Campaign

About the Project

With the launch of their new Spring/Summer collection, Karen Mabon wanted to explore the inspiration behind the prints and visualise the process of designing them. A short film was produced to talk through the collection as a whole, and shorter Instagram/Tiktok native videos dove into each design individually.

We love stories. And by telling the stories behind the prints, we relate to the details of the inspiration, and we identify with them immeasurably more.

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Bringing Karen closer to her audience by showing the hard work and talent that is involved in producing the collection.

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While the focus of the video series is to tell the stories, we don't want to forget to showcase the designs themselves.

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Let's Talk

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