Rosie Sugden | Baby Cardigan BTS

Social Media Campaign

About the Project

Behind the scenes during the making of Rosie's 2024 line of baby cardigans. A series of videos were shot and edited to be native to social platforms like instagram, and show the production process behind Rosie's adorable line of baby cardigans.

On location at two different mills in the Scottish Borders, the videos were designed to capture a snapshot of the design and production process.

With Rosie's new line of baby cardigans releasing, a series of short behind-the-scenes videos were made to advertise them.

Knowing the videos were for instagram and alike, the videos were edited to be fast-paced, playful and catchy- in keeping with the style of the platforms.

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