Rosie Sugden | Baby Cardigans

Social Media Campaign

About the Project

Creating a series of videos for social platforms to capture Rosie's heartwarming range of baby cardigans, bonnets and boots. All cashmere and all made in Scotland.

Only natural light was used and the colours were edited to be muted and soft.

Working on this shoot meant being flexible with the model's needs and nap-times and working well alongside the photographer.

While the series was edited specifically for social channels, these videos were deliberately less punchy and made more calm and reserved. Still in keeping with Rosie's online brand, but engaging a more dreamy and peaceful atmosphere.

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